Tuesday, August 13, 2013

Capturing Regular Business Information for Knowledge Workers

Donald Hogan CEO, KnowledgeWatch

Question: How does a search engine know to find your desired content?

Answer: It does not know.

Reason: Because it has no good way to continually manage what will be changing in your knowledge needs moving forward each day, each week, and each month.

So, as you’ve probably experienced, search engines are not a good way to obtain a regular reading on what’s happening in your field of business. Search engines are, indeed, wonderful tools to find a Website name, to find places to buy things or to look up very general information.

Now, News Feeds, RSS Feeds, and sometimes Blogs were a down-right, spot-on invention, (thank you Dave Winer, one of the RSS inventors), that allows business knowledge workers to focus right into what’s regularly happening, based on a particular content source, – or based on a few RSS feeds.

What’s been needed is a way to aggregate a total Web perspective, from hundreds of RSS feeds, on a particular subject domain – so as to know, automatically, really what’s going on:each day, each week and each month.

That’s what we do at KnowledgeWatch! Most importantly, we enjoy doing it, our customers like the results provided and we feel like we’re accomplishing something valuable for business.

All that: our customers regularly receive without them lifting many of their fingers to get it!

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